America is (almost) ready to distort Apple’s reality

Before what will be Apple’s iPhone, Apple Watch, and AirPods Pro Event update later todayDo not forget Another big reveal we I think he had plans: mixed reality glasses Branded one reality. What kind of reception can these things expect?

Many Americans are already interested

When Reality One appears, it will hit the US market already interested in VR headsets, according to new research from Arris . vehicles. This research makes several claims based on a survey of 1,000 people in America and asserts that at least at this point, gaming and entertainment dominate.

(Apple watchers may also remember that Simon Lancaster, Apple’s former advanced materials leader, left Apple. To join Aris Composites In 2019, but Cupertino sued him later Leaked trade secrets about project X.)

The research also indicates that 29% of people surveyed plan to buy a VR headset next year, despite the price being a significant obstacle to mass rollout. Apparently 67% think these things are too expensive. Given that the games were main payment Of the VR solutions that have been launched in the market so far, it is worth noting that 51% of people have not used augmented reality yet. The report claims that those who use it in Pokemon, Street View, Shopping and Snapchat.

Looking ahead, 71% of the survey group said they expect augmented reality to become a part of everyday life in the next few years, while only 57% feel the same way about virtual reality. More than half of consumers expect to purchase an AR/VR headset in the next three years.

What does this mean for Apple?

Apple has been talking about augmented reality for years. He has developed tools for creating Mixed Reality experiences and continues to do so Innovation in user interface design to enable Unconventional human-computer interaction. With the help of machine intelligence, especially machine vision intelligence, mouse, keyboard, touch and gestures are all on its journey to find A new user interface for reality.

During this time, the market developed. consumers, companiesAnd the Developers They think about how these technologies can work with them. The current installed base of AR/VR solutions is primarily defined as gaming hardware. Perhaps Apple’s biggest competitor in this field, Meta’s initial attempts to create immersive environments ridiculedbut it seems that this company is intent on offering the next iteration Cambria VR headset project in Octobermaintaining the market lead in Cupertino.

At the same time, in favor of one of America’s favorite technology companies (Apple surelyThe inflection point has been reached. Consumers understand a mixed reality. They develop an understanding of it, are curious to explore it, and are ready to learn about ways to use these techniques that they may not have tried before. There will be some resistance, but early adopters will seek out the refined expression of Apple’s tech brand and seek unique new uses and experiences.

What it means is what it means to you

We have discussed some of these before. I am convinced that some Deeper use cases These technologies will be built around digital healthcare, enterprise development, engineering, emergency services, and educational uses. Easy to imagine how the file Field Service Engineer using an iPhone or Apple Watch Today you may benefit from a computer controlled by gesture They can wear it on their face and use the hands. Medical professionals can diagnose, treat, and even perform surgery remotely using tools like these. Delivery and logistics services may see benefits as well, and there will be many similar uses revealed as the technology matures.

And we won’t talk about it, the reality coming from Apple will do it Affected and distorted the current market reality and forcing new methods to emerge. This is what the company has always done.

Morgan Stanley previously wrote: “Apple’s entry into the eyewear market will be a game-changer for all participants as technology normalizes and diffuses. Apple has a long history of disrupting new markets and increasing the size of the routable market beyond initial expectations.” general.

What the survey indicates is that people (both enterprise and consumers) are primed and curious to discover how these tools can be used. Make a difference in their lives. Apple hopes its focus will be on the user – The human being is at the heart of the experience – Reality One will help win what It might end up To become an incredibly short “metaverian” war.

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