AWRE delivers AI video, analytics, and event management software for teams

Baseball’s catch-and-go technology has flooded the market with enough analytics to make the head of a mastermind. Between Pocket Radar, Stalker, TrackMan, Rapsodo, Blast Motion, Diamond Kinetics, and Yakkertech, pitchers and hitters have access to more data points than the world of nuclear physics.

If only all the numbers could be put together in one simple video.

Then again, that’s the goal of AWRE (aka Aware) Sports, a startup that relies on camera vision, cloud technology, structural tracking and streaming to create automated movie clips that can be overlaid with a wide range of baseball personality metrics.

The company currently deploys its hardware and software at the Division I level with the University of Maryland, at the DII level with Erskine College, at the DIII level with Keystone College, at the JuCo level with Eastern Oklahoma State College, at the preparatory level with IMG Academy, and yes, even at the youth level With Brick Little League in New Jersey.

The result is an app that serves as part recruitment platform, part training platform, part gaming platform, and on the road in an absolute dream scenario, perhaps as a competitor to the registration app and automated highlighting company. game changer.

“GameChanger is literally everywhere — it’s a beast,” says Ken Spangenberg, chief sales officer of AWRE and older brother of Cory Spangenberg of the St. Louis Cardinals. “But I do think there are differences of that kind that separate us from everyone else. First, the fact that we’re trying to capture everything, not just games. Hopefully eventually people will choose: ‘Do I want to watch on GameChanger or do I want to put it on AWRE?'” “

If nothing else, AWRE has vision… in addition to computer vision. It does not intend to be a scoring app like GameChanger, although it does stream games. Instead, you want to raise their currents into another layer of the stratosphere using radar and sensor integration.

The company’s roots are in golf. CEO and co-founder Chris Clark, a former college baseball player for DI Wofford, is married to former Vanderbilt golf coach Holly Clark and saw his wife struggle trying to organize team data, scorecards, and spreadsheets. Circa 2012, developed software that allowed players to store all their vital golf analytics on their iPhones, giving birth to a company called, “Bird of fire.”

But his passion remained in baseball, and he went on to develop a spray graph predictive model that appealed to most of the college programs that offered him. One of those schools, Oregon State, went on to win the 2018 College World Series, claiming that Clark’s sprinkler scheme predictor helped them put together their defense and strategize the location of the field during the title run. From there, Clark had no choice but to expand.

“I’ve got this [Oregon State] The coach wants to give me a testimonial,” Clark recalls. I’m like, “Hell, now I have to figure this out. It might never be better. How can I benefit from turning this into a business in the baseball space?”

He ended up having a meaningful conversation with fellow college mate at Wofford, Steve Johnson, who ran a baseball coaching academy in New Jersey called Invictus with business partner Rob Corsi. The discussion turned to a variety of baseball technology: pocket radar, stalkers, TrackMans, Blasts, etc. Johnson mentioned how the traveling soccer players at his facility needed these kinds of data points to be recruited but often had no way to afford or access such sophisticated technology.

Clark then talked about how college programs work can bear All these devices but I hardly managed to put them together. He mentioned how graduate assistants are always tasked with writing down the launch angle, exit velocity, rotation rate, and bat velocity—tedious and incomplete tasks.

We are democratizing recruitment. The one percent owns cutting-edge platforms such as Yakkertech or Track Man. It’s Power 5 schools. But I think what we’ve built and why it’s so interesting is that it can also serve a team of 8U. So we’re not looking at 1 percent of the market, we’re looking at the whole market.

The fruit of those discussions became the genesis of AWRE. Clark and Johnson — with the help of Chief Technology Officer Dave Johansen, COO Corsi and later Spangenberg — debuted the company into their comfort zone: college baseball. Having connections since their days at Wofford, Clark and Johnson made the decision to reach out to universities large and small to try out their hardware and software.

Equipment included installing six cameras on the baseball field for each college: a center camera, a camera above the mainboard, and two other cameras in each bunker so that both the hitter and pitcher could be photographed from their open and closed sides. Meanwhile, the software included camera vision, machine learning and artificial intelligence that enabled every move or swing to become an automated video.

AWRE cameras use AI technology to provide highlights and data in real time.

AWRE cameras use AI technology to provide highlights and data in real time.

After that a video overlay was added. Integration with pocket radar, for example, has quickly started a pitch being uploaded to the Pocket Radar cloud, where it will be synced to the AWRE cloud. With other applications, such as stalker radar gunAccording to Johansen, the overlay vehicle may be Bluetooth rather than cloud. say to accumulator Tracking the ball’s flight V3, there’s a listening device that mixes data with video. with blast movementthe data is overlayed by separate downloads and uploads, the same with Yakkertech.

“We started selling it to colleges,” Spangenberg says. “The reason for that is the cleanest goal. You know what the fields are going to be like, you know they’re going to pay their bills on time, you know they’re going to be receptive to the technology. And we’re complete.” So at this point, we have a waiting list.”

In other words, anyone broadcasting baseball at the Maryland Terrapins this season through AWRE will be able to switch between the six cameras, but also see each stadium’s metrics and swing at the company’s game center. But game streaming isn’t the platform’s long-term goal: broadcast analytics is.

The company will soon be piloting a smartphone platform that will enable parents or fans to log in and start streaming any game through AWRE . Application And you instantly have automatic clips for each throw or swing that can be found in player profiles. If a fan or parent can bring a Pocket Radar, Stalker, or Blast with them, or if the venue is AWRE-equipped, the metrics can be overlayed on each clip — turning each swing or step into a video that can be sent to the college or shared across social media. Social with verified analytics.

GameChanger is starting to do the same during games, but AWRE hardware and software can be deployed in batting or bull cages for quite valuable training data.

“We democratize recruiting,” says Spangenberg, a former DIII Arcadia baseball coach. “The one percent owns cutting-edge platforms like Yakkertech or Track Man. It’s the Power 5 schools. But I think what we’ve created and why it’s so interesting is that the 8U team can also be serviced. So we’re not looking at 1 percent of the market, we’re looking at the market completely.”

AWRE’s long-term goal is to eventually use skeletal tracking Which is currently part of machine learning To measure metrics like pitching the Velo and coming off the Velo on its own…without incorporating all of the grabbing and navigating techniques.

“Then, our app can give people feedback on swing mechanics or pitch mechanics in real time,” Johansen says. Our product can say ‘Your swing is a lot like Mike Trout. or Aaron Judge. “How cool might that be?”

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