Can AI chatbots like ChatGPT compete with Google Search?

If you haven’t played with ChatGPT before, this is really cool.

It’s kind of like having a friend read the entire internet. Type a question, and it will type an answer. Here, take a look.

Matt asks ChatGPT about the side effects of male hair dye, while ChatGPT replies with a detailed bulleted list.

More than a month ago, the entire Internet was dumbfounded via ChatGPTan artificial intelligence chatbot created by a San Francisco-based company called OpenAI.

Not only can she produce a completely original response to inquiries about the dangers of hair dyeing in seconds, she can write a sonnet about it—also in seconds.

Matt asks ChatGPT to write a sonnet about the side effects of male hair dye.

You can understand why people at Google are concerned. According to The New York Timesmanagement there reportedly declared ChatGPT a “red” threat to the company’s biggest profit maker: Google’s search engine.

The current search form, “Here is a collection of 10 obscure links, you will find what you want in one of these links.” “We think this will change decisively,” said Sridhar Ramaswamy, co-founder of Neeva, the emerging search engine that is testing AI like ChatGPT.

Ramaswamy used to run Google’s advertising department, but he was frustrated with the way he saw those ads distort search results. With AI, there’s no more bouncing around 30 different hair dye links, and fighting through Just for Men sponsored content.

“It’s like a global explainer on the web where you get the information — sometimes brief, sometimes in more detail — at levels that are right for you,” Ramaswamy said.

But while the big-language AI models (the technology behind Neeva and ChatGPT) are impressive, it’s still a work in progress. Sometimes when he doesn’t know an answer, he just makes things up. There really is a term for this: AI hallucinations.

“Large language models, for the most part, have been trained to speak, just to say things. They haven’t necessarily learned things like absence of knowledge,” Ramaswamy said.

The question of accuracy will be crucial in shaping what the future of AI-powered research looks like, according to Charlotte Solomon of the Public Knowledge Group.

It will be very difficult to dislodge Google. By some estimates, it is It has more than 90% of the current search market.

With this market dominance comes an unfathomable amount of user data – data that can be leveraged to train its own large linguistic AI model, which has already been developed.

Solomon fears that as large language models improve as more users test them, the market may play a role similar to traditional search, with one giant.

“It will have the same snowball effect as the big one gets older,” Solomon said.

Google declined to be interviewed for this story.

The main question for the company is how are you going to monetize an AI product without sacrificing the tens of billions you get from those popup ads with your search.

Anton Korenek, who researches artificial intelligence at the Brookings Institution, expects a mix of ad-supported and ad-free subscriptions.

“Something like Google Assistant might earn commission every now and then when shopping based on ads,” Korinek said. “But I can also imagine there will be chat-based personal assistants that you’ll pay for.”

But for Korinke, the way AI will revolutionize research is just the tip of the iceberg. He believes that over the next decade, he will greatly revolutionize everything – including public broadcasting.

“He’ll probably be able to eliminate syllables that sound like you,” Korenek said. “It may not be quite capable of producing a full episode of ‘Marketplace’, but GPT4 probably is.”

GPT4 is the next iteration and could debut later this year.

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