FashWire, GlossWire, and KasaWire for Augmented Reality and Virtual Reality Features – WWD

After years of facing challenges and use fashion To support meaningful causes in the real world, FashWire Foundation and CEO Kimberly Carney plans to move the next act from her business into the virtual one.

An equal business-to-business data platform and consumer-facing fashion and beauty shopping mall, the company was at CES in Las Vegas last week promoting CasaWire, its recently launched home goods and interior décor division. In promoting the initiative, Carney told WWD EXCLUSIVELY that augmented and virtual reality features will not only be coming to CasaWire early next year, but also FashWire and GlossWire shortly thereafter.

“What we’re really hoping to create with machine learning and augmented reality and virtual reality that we’re bringing in is that 3D view of a room that you can go into and see what it would look like in your living room or your kitchen,” Carney said. “We’re bringing it to FashWire as well, where you have a kind of look. The runway, where you can see the outfit and see every aspect of it.”

Augmented and virtual reality is a natural fit for home furnishings, and once the initial development is done, it can serve as a basis to adapt and build on other experiences. to fashionCarney described a virtual runway of items selected by the shopper in the mobile app.

Pressed for details, she shared a clip of prepared company materials that described the features: “The AR roadmap will create immersive experiences by leveraging computer vision and augmented reality libraries. This will provide a path to enhanced room design capabilities within CasaWire or virtual runway shows within FashWire , For example, but not limited. “

She added that the experience stands out for its realism. Over the coming months, stylists and shoppers will be able to judge for themselves. CasaWire’s technology initial rollout will begin in the first quarter as “Shop the Room,” where interior designers will be able to showcase their talents to educated buyers by uploading photos of fully designed rooms. In the second quarter, CasaWire will add augmented reality, so customers can view products from the mobile app and website in their homes before making a purchase.

Founder and CEO Kimberly Carney (second from left), with her team in Las Vegas.

Adriana Lee

AR will arrive at FashWire in the second quarter in the form of a “virtual dressing room,” along with a service that will help customers visualize looks on themselves through a photo of their actual measurements. According to the company, “The consumer will be able to take a photo of themselves and then choose an item, for example, a dress. The selected item will then be properly posted to the consumer’s photo so they can visualize how the garment, accessory, etc. would look on them in real life.” Whether this is connected to or independent of the “runway” example described by Carney is not clear at present.

During the same second quarter, GlossWire will launch a virtual brand transformation of the GlossWire platform.

The business has grown exponentially since its initial launch with FashWire in 2018, going from 25 brands to 445 brands from nearly 50 countries. Since GlossWire’s arrival in February 2021, its list of 50 brands has grown to more than 300 brands from nearly 30 countries. CasaWire’s debut on Dec. 22 adds 65 home and décor brands to the mix, with 30 more to come in the near future.

Partner brands know the company for its multinational platform, but others in fashion might know it for supporting causes that were meaningful to the industry. These include fundraising early in the pandemic to ramp up personal protective equipment, support for fashion designers and brands in Ukraine, and fundraising for the Virgil Abloh Post-Modern Scholarship Fund. Now, she clearly wants to be known as an innovator who supports virtual innovation as much as real-world causes.

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