Did not remove dust from Apple event in September and the iPhone 14 launch, but there’s another big smartphone release on the horizon. The Google Pixel 7 It arrives next month with a new processor, a slightly modified look and a clear desire to challenge the iPhone for a place among the best camera phones.
Google even flagged just before the Apple event, and announced an event of its own October 6 product launch Just 24 hours before Tim Cook took to the stage to showcase the latest iPhone 14 models. The move didn’t steal any of Apple’s new smartphone thunder — a big chance of it happening — but it did help keep the upcoming Pixel in mind while reminding people that the steady cadence of phone releases The fall continues.
But if Google was smart, it also cared about Apple’s introduction of the iPhone, which saw two iPhone 14 Pro Models and big screen iPhone 14 Plus Join the standard form as Best iPhones in the Apple lineup. The major phone makers generally keep their own lawyers when it comes to what features to add and bring, but you can always sense a consumer’s interest by watching how your competitor puts forward their new devices, especially with what they choose to emphasize.
The iPhone 14 launch had some clear things to say about where the smartphone market stands at this point in 2022. And Google could draw some lessons from Apple about how it handles the launch of its Pixel 7 next month.
Lesson 1: Fix the things people have put you down because of them
You sell products by building things that meet what people demand. And there is no more certain way to meet these demands than by listening to people’s complaints about your current product.
For Apple, this is a huge challenge, as their iPhones tend to be well reviewed by the tech press and well received by paying customers. But the company still finds complaints that need to be addressed with modern phones — and most importantly, it makes those fixes more often.
take iPhone 12, which affected many areas but took a step backwards in terms of battery life. Perhaps it was no coincidence, then, that iPhone 13 Last year’s launch saw larger batteries inside all four new models. As a result, every iPhone 13 improved with the battery life of its predecessor in our tests. The iPhone 13 Pro And the iPhone 13 Pro Max until it landed on us Best phone battery life Categories.
You don’t even have to go back to the iPhone 13 launch to find an example of Apple introducing new capabilities that address lingering complaints. I don’t think I’m the only one who noticed that the iPhone started It lags behind competition camera phones when it comes to shooting in low light. And Apple did note that people noticed — when talking about the new iPhone 14 camera features, it emphasized low-light improvements, both with modest changes to the iPhone 14’s main camera sensor as well as more significant improvements over the iPhone 14 Pro models.
Apple hasn’t explicitly acknowledged that previous models didn’t produce sharp shots when the lights were low. Instead, it just focused on how the upcoming changes to the camera settings on its phones will make things better than before. And that’s an approach Google would be smart to take with the Pixel 7.
After all, Google Home has its share of problems. It’s been a long time since the Pixel phone performed well on our battery test every time Pixel 6 Model – including mid-range Pixel 6a phone Get below average results. Google doesn’t have to continue figuring out why this is happening, but it should confirm the steps taken to make Pixel 7 models last for a cost when it introduces these phones.
Likewise, it could focus on fingerprint sensor response times on new phones, and implicitly address complaints about the difficult fingerprint reader on the Pixel 6.
Lesson 2: Smartphone experiences matter
See, I love reading the specs as much as the next guy, but when you’re showing off a new phone, you also have to talk about the possible experiences with this device. What can I do with your phone that I couldn’t do before.
Apple excels in this, especially when promoting cameras on its iPhones. Yes, he could simply talk about the changes in pixel size on the iPhone 14 camera sensors and how that will help capture more light in low-light settings, and that should spark people’s interest in the cameras on the company’s upcoming phones. But it also went into detail on the Photonic Engine — a new image-processing technology that applies Apple’s earlier Deep Fusion feature in image processing for better detail, improved colors, and preserved textures — with image samples to match. Work statuswhich captures steady video even when you’re moving at high speed, took a long look, too.
This is especially important for Google, which has already confirmed that Pixel 7 phones will feature a new Tensor chipset, a follow-up on the original Tensor that debuted in the Pixel 6 series. Google’s silicon takes advantage of machine learning to enable experiences you won’t find on other mobile devices , such as translation and transcription on the Pixel 6 and its ability to navigate the phone’s menus. With the emergence of a new Tensor chip, we expect Google to give us a look at more of the new features now available on the Pixel 7 — and the more detailed the demos, the better.
Lesson Three: Surprises are welcome
You may not have headed to Apple’s iPhone 14 presentation, “I hope this is the day Apple takes advantage of in-phone motion sensors to detect if you’ve been in a car accident so you can notify emergency services right away,” but nonetheless, this This is exactly what Apple did with the Crash Detection feature added to its new phones.
The iPhone 14’s Emergency SOS feature hasn’t been a surprise — rumors that Apple will switch to satellite calling to help you send emergency messages when there are no cell towers nearby since the iPhone 13’s launch — but the details on how the feature actually works have been pretty exciting. And it was surprising to know that Emergency SOS is available on all four new iPhones, not just the iPhone 14 Pro models, and that it’s free for the first two years after you buy your phone.
We can’t begin to speculate what surprises Google might have up its sleeve for the Pixel 7. If we knew now, it wouldn’t be a huge surprise, right? But we really hope that Google – which is notorious for leaking information about pixels before they’re revealed – will keep something aloof for its October 6 announcement. Surprises are part of the fun of launching smartphones.
Lesson 4: Price is critical
At the risk of repeating myself, perhaps The most exciting thing about Apple’s announcements last week was about pricing. iPhone 14 models cost the same amount as their predecessors — great news in the case of the iPhone 14 Pro, which was rumored to be in line with the $100 price hike.
I don’t need to tell you that money is tight right now, so anytime prices can remain stable, it’s a big win for shoppers. Apple achieved this win by keeping its iPhone price streak.
Can Google do the same? We haven’t heard much about the rumored Pixel 7 pricing and don’t expect to until we get close to Google’s October 6 event. But if the new phones can come in at around $599 / $899 that Google charged for the Pixel 6 and Pixel 6 Prorespectively, we considered this good news.
Pixel 7 overview
Google, of course, does not need Apple to tell it how to operate a smartphone. It has done a pretty good job of rolling out the Pixels on its own in the past few years. But the differences between a decent product launch and a really memorable turnaround are in a lot of little things. If Google follows Apple’s iPhone 14 game plan, it will be iPhone 14 vs Pixel 7 The confrontation should be one for the ages.