If the exuberance on social media had a face to it, it would be Lily Singh, Indian-Canadian comedian, influencer and TV personality. The queen of YouTube rules the platform with an iron hand of humor, which she ruthlessly spreads to her most ruthless viewers; Few graduates are safe. Singh has a solution to all the ills of life. Let’s say your friend’s response to “I love you” is the dreaded “Thank you.” recommends “brothers divide it into zones”; censor the word “love” every time he tries to use it; Or make the phrase “I love you” so popular, the lucky recipients might be your local pizza delivery guy or that annoying guy who’s been trying to sell you a cheap data plan. Legal Warning: Don’t watch the video while in the office, or you may find yourself trying to choke a chuckle as your manager goes through work flow charts and quarterly reports.
Many influencers cut off their right hand and sell it on eBay to get the kind of following that Singh has. As if her magic was too strong to stay online, it extended offline. Became the first gay woman to host NBC in late Time of night View, sat on the jury for Canada Got Talentand became The New York Times Bestselling author of how to be clever (2017) and be a triangle (2022).
She defeated her critics mercilessly, until she became her own worst enemy. In 2018, she announced that she will be quitting social media after eight years for the sake of her mental health. “I am mentally, physically, emotionally and spiritually exhausted,” she said. “The thing about YouTube, in all its glory, is a kind of machine that makes creators think we have to constantly pump out content even at the expense of our health, our lives, our mental happiness.”
The mistress of comedy ran out of laughs.
What happened to Singh is not rare. According to a 2020 report by inspire.me, a Norwegian marketing platform for influencers, 47 percent of 350 global influencers surveyed admitted that their career choice had an impact on their mental health. Sixty-seven percent felt there was a negative stigma around the word “influencer.” 32 percent admitted that their work had a negative impact on their body image. The mean age of the influencer was found to be 28 and the majority (77 per cent) were female.
“When I started over a decade ago, there were only bloggers and bloggers around, so I was working with either text or video,” says Scherezade Shroff, a popular YouTube content creator. “Now everyone has to do it all – stories, reels, short videos, long videos… you are always making, which can definitely affect your mental health. Since I am older than most creators, I don’t have that motivation to post Everything is constantly on social media.”
Shroff started modeling at the age of 16, and now has over three followers on YouTube. The cheerful “hello guys” song at the beginning of her videos can give you a huge dopamine spike. “Before, I wasn’t used to taking a break,” she says. “I was making videos whether I was on a flight or feeling well. As the space grew, this became unsustainable. I realized I was stressing myself unnecessarily. Now, I’m comfortable taking breaks. Over time, you can discover Your filters and find your balance.”
According to Dr. Manoj Kumar Sharma, Professor of Clinical Psychology at SHUT (Healthy Use of Technology Service), NIMHANS, 5 to 6 percent of social media users in the addiction zone, 40 to 60 percent are in a problem. The area and the rest are moderate users with occasional overuse they can control. “Although social media addiction is not yet a clinical disorder, more research is needed on this topic,” he says. If the average US consumer spends 3.43 hours a day on their cell phones, the corresponding figure for the popular influencer would be 9.02 hours, according to a study by eMarketer.
People usually get the impression that the influencer’s life is enviable, with free gifts, frequent travel, and ample opportunity to connect with celebrities. However, the reality is much less than another world. Malini Agarwal aka Miss Malini, a celebrity influencer, TV host, entrepreneur, and author says that being an influencer is a job like any other. “To become a successful influencer, you have to be passionate about what you do and find a gap, something unique to you — content, sound, or perspective — that no one else has,” she says. “And I think the pressure and pressure to increase likes and followers can be overwhelming. All influencers face that, so it’s important to find work-life balance. Sometimes, it’s really hard to live in the real world at the same time.”
So, while traveling to London for Elite Magazine India’s Most Influential Awards, she wowed as a member of Colors Infinity’s panel Inventor’s Challengerocking a leg at a party on a boat or looking stunning in red at a princess ball, it’s easy to forget that her 100-watt smile needs constant recharging. There’s nothing quite as stressful as looking smooth.