How VR and AR are permeating industries from aviation to fashion [Thoughts After Dark]

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Pilot wearing augmented reality glasses while flying a plane

When I was younger, I was obsessed with everything sectional Online game. My Scene is an American series of fashion dolls released by Barbie’s Mattel in 2002. Played My Scene: Makeover Room, My Barbie Dazzling Nails Scene, My Scene: Shopping Spree Almost every night until I could keep my eyes open. In these online games, you are able to decorate a bedroom in multiple ways, actually paint and design your nails, and go shopping before trying on clothes.

I recently ran into fashion designer Gala Maria Vrbanek and was reminded of the hours I spent at sectional The website where all my favorite games are hosted. This is because Vrbanic is known for creating digital clothing that consumers can do Shop online Then just wear approx.

To blur the lines between reality and the virtual, her company, Tribute Brand, is the first direct-to-consumer digital fashion brand. The tribute is based on virtual reality (VR), augmented reality (AR), and, in some projects, NFTs. This technology is entering industries beyond fashion, such as real estate and aviation.

For example, a recent sale of a $7 million mansion in Miami came with a rare piece of real estate – exactly Metaverse Replica Packed in NFT. The aviation industry It’s also getting into the metaverse and using AR and VR to “bring to life the complex environment of the aircraft” to train its workforce.

With the new possibilities of owning a mansion in Alpha City (the metaverse where the NFT-linked home will be located), try dressing like sectional Character, and the ability to mimic flight without any accompanying danger, the world of AR and VR is endlessly fascinating.

What does the future of this technology mean for these industries? And where do NFTs come from?

Aviation Industry Training

A new report from the International Air Transport Association (IATA) has identified various technologies that will change the aviation industry forever. The report included automation, blockchain, robotics, and 5G, as well as VR, AR, and the metaverse.

AR, VR, and the metaverse will play a large role in the training and maintenance of the aviation industry, according to IATA. These techniques can be used to create a digital twin of physical space, which then allows trainees to haveNext to real life Feel the environment. ”

for example, Boeing uses virtual reality To recreate cockpits – down to the last button detail – to train its personnel in operations from take-off to landing. As of now, Boeing only uses this method for astronauts but sees potential for other aviation professionals in the future.

The future of the aviation industry

Thanks to advances in technology, aviation professionals do not have to stand on an airplane until they have been fully trained. But the potential of the technology goes beyond training and can be used to identify potential flying hazards.

Maintenance, repair and operations professionals can use augmented reality and virtual reality to catch potential issues with the aircraft and learn how to fix them before the flight begins with 3D scanning and sensors. Even minor issues like scratches are more easily identifiable.

The infinite possibilities of aviation metaverses are also explored. Looking for innovative ideas on how to bring the metaverse to its full potential, airlines Airbus and HeroX have put together a crowdsourcing campaign called “Metaverse and the Future of Flight”.

The campaign received 60 posts, including five winners. The presentation of one winner came from silicone harlem, which suggested people could buy NFTs that “bloom” into apps to book, experience, and enjoy travel across ART, virtual reality, and the Metaverse. ”

Submissions came from individuals, teams, and companies and all represented how new technology would revolutionize the future of the industry and address long-standing concerns about proper training and safety. Similarly, during the pandemic, the fashion industry had to make changes for safety, which is why virtual showrooms and platforms were introduced.

Cyber ​​Fashion

Vrbanic’s company, Tribute Brand, is partly inspired by the fascination with “hypebeast . culture‘, which describes people who collect luxury clothing to boost their social standing. After chatting with big names in the industry like Jean Paul Gaultier, Vrbanec realized that not everyone or a brand cared about owning the item. They just wanted to use it for social media.

To create digital masterpieces, Vrbanic has hired people backgrounds into fashion, CGI 3D modeling, and coding. And while designing clothes online may seem like a simpler process than sewing, cutting and sewing clothes together, the company had to follow the same fashion principles as other traditional brands.

Using pixels instead of textiles, the brand sells universal, waste-free pieces. These are clothes you’ll never see on people walking down the street – even in fashion cities like New York – or on the runway at Fashion Week. according to Vogue magazineClothing from Tribute, from the layman’s perspective, “The taste of Instagram is perfect.”

Brand fashion defies the laws of physics. But how does it work? Using 3D software used by many physical fashion designers, Vrbanic and Filip Vajda, Head of Digital Fashion at Tribute, the digital patterns they have already created for tangible clothing.

To get a digital apparel from Tribute, customers send an image they want to have the digital fit affixed to. So, once the shirt, dress, or pants created by the software is complete, Tribute uses software to perfectly position the item on the customer’s image.

While the entire process can take up to five hours, Vrbanek said technology will continue to evolve so that customers can “get” their clothes almost immediately.

Mixing physical and digital using NFTs

In the past, Tribute Brand has partnered with other companies to integrate the digital and physical world using augmented reality. Collaboration with the clothing company The Dematerialized In 2021 It included six NFTs and multiple phases of the “buying experience”.

The first stage was a standard seller-to-buyer experience, with the customer shopping for clothes online. The physical garment came with an online version that is only shared as a file audio file It is even delivered as a digital copy to the buyer. The second stage converted the audio file into an enlarged version – brighter and more decorative – of the physical clothing. And at the last stage, consumers can “wear” the digital version of the clothing, thanks to the augmented reality app Tribute that “places” the garment against the body.

They called this “phygital drop”, and Many believe It represents the future of fashion. They might be right, all digital clothes from Tribute are currently sold out website.

What advances in cyber fashion represent

According to a UK consumer wipe clothes, 1 in 3 women consider an item of clothing “outdated” after wearing it once or twice. So, if someone wants to keep releasing fashion statements online, Tribute is a zero-waste option.

But besides e-fashion being a more sustainable shopping option, Tribute represents a shift in the way we spend our time. It was revealed in A questionnaire From the Pew Research Center, 31% of adults in the United States report that they are online almost continuously and 85% are online daily.

The pandemic has led to a drastic shift in consumer behavior, especially when it comes to shopping. In times of economic crisis, many turn to online shopping to get around this. This is referred to as lipstick effectDiscretionary purchases temporarily help consumers escape their troubles and treat themselves to “high-quality, long-lasting products”.

And what lasts more than a computerized outfit? The answer may be a digital home.

Cities of Metaverse

What is metaverse? This is… the question is almost a year old. In October 2021, Mark Zuckerberg announced that Facebook would now call it Meta, explaining that the reason for this was that the metaverse represented the future of technology.

in Another Thomas Insights In our article, we explain that “meta,” meaning beyond, and “verse” coming from the word “universe,” essentially describe the future iteration of the Internet where “a global and fully immersive 3D space brings together all the virtual worlds in existence today where people can work and socialize.” “.

While Zuckerberg’s metaverse is still underway, earlier this month a $7 million Miami mansion was sold along with an NFT digital twin in a project penned by Reflection Manor. The mansion has an area of ​​6,000 square feet, and includes six bedrooms, more bathrooms, and a games room.

The first mansion was sold as an NFT

Eventually, the NFT version of the mansion will be put into the metaverse – once Alpha City is up and running. And thanks to AR and VR, Alpha City will apparently allow users to open their business, attend gatherings, events, and even appointments. All in a digital world.

Jorge Guinovart, the real estate developer behind Reflection Manor, and Juliet Silver, the real estate broker, said they “want Alpha City to feel like an elevated extension of the real world, a digital environment that blends seamlessly into real life.”

Other companies are looking to do the same kind of blending.

Do companies need a digital twin?

Virtual property and real estate are nothing new, but the world where you can literally relax in your physical home and hang out in your digital home feels like something out of this world. But what companies can apply this to their offices?

During the pandemic, many companies have gone far. This means that employees can no longer socialize in person or feel that sense of camaraderie that only comes from being in the same room. To combat employees feeling frustrated or lonely, many companies have set up virtual activities such as drawing nights and happy hours on Fridays.

As remote and hybrid work seems to be here to stay, companies are going beyond paint and Metaverse Entry. Online world-builders like Teamflow and Virbela allow companies to create replicas of their offices where their employees can gather from home and grab a burnt cup of office coffee together.

Microsoft plans to Immersive spaces of the future for its employees within its messaging app. Startups are also entering this trend. The companies that build these digital offices avoid expensive real estate costs while aiding in more collaborative social interaction.

These virtual spaces aren’t perfect, at least not yet. They can be awkward because employees are learning how to use them properly, and they are not an exact twin of the office. But it does allow for spontaneous conversation outside of Slack and Microsoft Teams, where you often communicate via text messages.

As technology continues to advance, this connection will become more fluid. And if Zuckerberg is right about the metaverse being the future of technology, more NFT-linked homes and office digital twins will begin to emerge.

The future of AR, VR, and the metaverse is vast and bright — but not as bright as the colors you often chose for sectional personal nails.


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