Hundreds of yoga teachers are calling lemons over coal-fired factories | climate crisis

The company’s slogan is “Be Human, Be Well, and Be Planet,” a harmonious paradigm that aligns with the world of yoga where the sportswear mega-brand lululemon began.

“We are inextricably linked to ourselves, to each other and to our planet; the Canada-based company says on its sustainability website:

But now the climate change campaign is targeting lululemon, saying its reliance on coal-fired plants in Asia is incompatible with its generic brand.

So far 477 yoga teachers and more than 500 yoga students in 28 countries have signed an open letter asking lululemon to source their products from factories that use renewable energy.

“Burning charcoal to make ‘Hotty Hot’ high-rise hoodies and pants is unacceptable,” says one yoga teacher.

Another wrote: “The pollution from the production of lululemon clothing poses a threat to both human health and climate change.”

Among the yoga teachers who signed the letter are current and former ambassadors who have helped the company grow into a multibillion-dollar-a-year giant by leading public classes within lululemon stores.

But it is the discrepancy between the company’s brand and its ethos, and its use of coal that puts lives at risk and leads to the climate crisis, which has made it a prime target.

“They really stood out with a huge difference between what they say they value and what they do,” said Laura Kelly, head of campaigns at Action Speaks Louder, which organizes the campaign along with North American-based Stand.earth.

“Nearly half of the energy that powers the lemonade plants comes from coal. But you would be hard-pressed to find a company that says it is more ethical.

“Given the influence of lululemon in the market, it is important for people who buy their clothes to understand these two aspects. The business has been built with a grassroots approach to marketing, and this is grounded in the yoga community.”

Yoga teachers from the US, Europe, UK and Australia are among the signatories to open letter. They include a yoga teacher from South Australia and current Lululemon ambassador, Prasana Djukanovic.

He said, “Yoga teachers and students consciously stand with the planet. lululemon needs to lead in response to the climate crisis and reduce the damage their products are causing.”

Lululemon aims to reduce greenhouse gas emissions from facilities it owns and operates by 60% by 2030.

According to disclosures made last year to the CDP — an organization that allows companies to log details about climate goals — lululemon was responsible for emitting 20,374 tons of carbon dioxide equivalent through activities it can directly control.

But it was largely overtaken by 381,797 tons of CO2-equivalent from the company’s supply chain – known as Scope 3 emissions.

The company aims to reduce these emissions per dollar of revenue by 60% by 2030, which means that while emissions per dollar may decrease, if revenues rise, actual emissions may rise.

Company report on Social and Environmental Impact released this week said its emissions per dollar have risen 4% since 2018.

Earlier this month, the company announced expected net revenue of about $7.9 billion for this year with annual revenue growth of around 26%. The company says it aims to Double revenue between 2021 and 2026.

The company told CDP that most of its suppliers to its textile mills were in Taiwan and China “where electricity and energy are expensive and mostly dependent on fossil fuels,” the company wrote.

The submission stated that “Suppliers of raw materials in general are higher energy consumers than suppliers of finished goods due to the use of steam and hot water in dyeing operations.”

The company, which directly employs 29,000 people and has 240,000 workers for its suppliers, told CDP that it has been piloting initiatives focused on energy efficiency, and said: “There are also opportunities for our raw material suppliers to switch from coal to natural gas, biomass and/or to renewable electricity (such as On-site solar energy).

Good on You – an organization that ranks clothing brands on their environmental and social impacts – says lululemon’s policies and practices are “Not good enough“.

In 2019, . was released The company launched an investigation After factory workers in Bangladesh claimed they were beaten, forced to work overtime, and were paid less in a month than the price of one pair of panties.

The company said in a statement that it is focused on helping “create a sustainable apparel industry that addresses the critical impacts of climate change through goals and strategies that include a rapid transition to renewable energy and energy efficiency.”

The statement stated that the company’s report issued this week was a sign of the company’s transparency in achieving the goals. The company was running its own 100% renewable energy operations and reduced emissions by 82% in its own operations.

The statement added: “We know that the majority of the impact is in the 3 . range [greenhouse gas emissions]including industrial supply chains, we are committed to continuing to innovate across the supply chain and are actively working with industry partners to be part of the solution.

“As members of the United Nations Fashion Charter for Climate Action and founding supporters of the Fashion Climate Fund led by the Apparel Institute, we are accelerating collective climate action within our industry. We are also members of working groups that partner with selected suppliers to phase out any direct use of coal, from Among other initiatives driving the transition to renewable energy.”

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