Igloo Books Announces New CoComelon Licensing Deal

New YorkAnd the September 8, 2022 /PRNewswire/ — Igloo Books, the world’s leading mass-market value spreader, has signed a new licensee deal for popular children’s Moonbug Entertainment program CoComelon, in a global deal arranged by British licensing agent The Point.

The deal comes with the launch of a new CoComelon title added to Igloo Books’ popular collection of Storybook Advent Calendar for the 2022 holiday season. This format also includes bestselling Disney Storybook Advent Calendar, Princess Storybook Advent Calendar, and Marvel Storybook Advent Calendar.

Each Advent calendar includes 24 new stories and activity books to unlock every day before Christmas, featuring famous characters from the CoComelon franchise. Retailers are advised to place their orders now, in case the product runs out.

CoComelon is part of the award-winning global entertainment company, Moonbug Entertainment. Founded in 2018, Moonbug has TV shows on more than 150 platforms globally. Cocomelon’s engaging songs and videos teach preschoolers letters, numbers, animals, and more with the help of main character JJ and his friends and family.

Paul GregoryThe CEO of Igloo Books said, “We are very excited to partner with Moonbug and their wonderful brand, CoComelon. The brand is a favorite with kids, and we hope the best-selling Advent Calendar format will see great success and form the foundations of a long-term partnership with the brand.”

Katie WilkinsonHead of Publishing at The Point, 1888 said: “We are delighted to welcome Igloo Books to our ever-growing list of CoComelon licensors. This is a great opportunity to create a new publishing offering for millions of CoComelon fans in the run up to Christmas.”

CoComelon Storybook advent calendars are now available for pre-order to consumers at major online retailers and officially on sale November 1Street2022. Retailers can place orders by contacting the Igloo sales team at inquire@igloobooks.com. Igloo books are distributed in the United States and Canada by Simon & Schuster.

About igloo books

The world’s leading mass-market publisher, award-winning Disney Writers Group licensee in multiple regions. Our content for kids and adults spans a full range of popular categories: storyboard, activity, novelty, painting, fantasy, puzzles, references, and gift sets. Wide global distribution ensures that Igloo books are available in 77 countries across 64 languages. We are proud of our content, our customer service, and the dedication of the Igloo team to ensure we continue to be the “go-to” publisher of high quality, exciting and high volume sales.

Igloo Books is part of Bonnier Books UK.

About Bonnier UK Books

At Bonnier Books UK, we believe every book counts. We love posting stories and content that opens our eyes to new perspectives and brings us closer to each other. We provide a home for our sponsored authors, illustrators and brand partners, publishing bestsellers for readers and listeners everywhere. We know great stories can come from anywhere and our goal is to make them reach as wide an audience as possible, a simple ethos that has led us to become one of the leading publishers in the country.

seed Bonnier BooksHeadquartered in the top 15 global publishers, is a family-owned company SwedenWe are inspired by a rich literary heritage but are not bound by convention. We think of generations rather than quarters and always strive to act in an open and curious manner that contributes to the future of the planet and its inhabitants. As a climate-neutral publisher, we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5°C.

About The Point 1888

The Point 1888 is a brand expansion agency focused on retail. By matching brands with retailers and manufacturers to create powerful new products, The Point 1888 helps its customers increase revenue, brand awareness, consumer engagement and brand love.

She also donates 11% of her earnings each year to charities that have a romantic connection with each collaboration.

born from Joseph Miller & Sons Ltd, The Point, 1888 is a fifth generation family business with 130 years of experience bringing products to market.

She believes that making more money and getting closer to clients is easy when you have the right partner. Get out of your comfort zone, create something new and work with companies you never thought you would. And the results can be amazing. This is the point (.1888) for trademark licensing.
For brand extension opportunities, please contact: helloyou@thepoint1888.com

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SOURCE Igloo Books, Bonnier Books UK

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