Mediamorphosis: How AI is enabling a new paradigm for work and play

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Artificial intelligence systems to convert text into an image like DALL-E 2, Image And the Midjourney Its popularity and potential is growing right now, giving creators a revolution new way to produce content.

Generating images from text messages is a radical new approach to art making and creative expression. But it also gives us our first glimpse into a fundamental shift in how we can better communicate and collaborate with our devices. It is this fundamental innovation in human-computer interaction that will disrupt the near-future possibilities of how we can work and play.

Mediamorphosis is a term Coined by Roger F. Fiedler in the 1990s to describe a conceptual framework for “a unified way of thinking about the technological development of communication media.”

Three decades later, we entered an era in which literal mediation, or shifting of media, was maybe, where one medium can be converted to another in minutes using artificial intelligence tools. In this new production process, any input data can become audio, image or text which can in turn be recombined to generate more sounds, images or text. Soon you’ll be able to choose your preferred entry point and can start things off by playing a tune, drawing a picture, choosing a spreadsheet, or even moving your arms or eyes.

In December 2021, Meta demonstrated a prototype system for using artificial intelligence automatically Animation of children’s drawings It was presented in July of this year make a sceneits new exploratory research concept of artificial intelligence to enable anyone to bring their imaginations to life using simple text and graphics prompts.

according to MetaAI ResearchTo realize the ability of AI to drive creative expression forward, people must be able to shape and control the content generated by the system. It must be intuitive and easy to use so that people can take advantage of the expression patterns that best suit them, whether speech or text, gestures, eye movements or even graphics, to bring their vision to life in whatever medium suits them best, including audio, images, animation, video and 3D.”

We are fast approaching a period that will be characterized by the rapid democratization of creative media production. The best way to strengthen the top of a pyramid is to expand its base.

In August, short video giant TikTok added something primitive AI green screen Effect for creating background images, making text-to-image available to an audience of over a billion people globally.

The creative economy is already thriving. It has become appreciate $100 billion industry over the past few years. subordinate 50 million creators Worldwide, there are 46 million amateur creators (92%) and four million professional creators (8%). These hobbyists will be attracted by new business models that offer them opportunities to get paid.

What has already happened to photography, using tools like Instagram and now new AI image generators, will soon begin to happen across other disciplines like design, animation, video, architecture, art, music, and data. Critics are sounding the alarm about how all this is affecting society. Fred Richen He suggests that the virtual world “will expand to compensate for the lack of agency in the physical world”.

Photography didn’t kill painting and Instagram didn’t kill photography. The world in which millions or even billions of people engage with artificial intelligence to produce high-quality, low-cost rich media content in a variety of disciplines is a very different world than we are now. But how will it affect our daily functions?

communications companies

Marketing teams will need to improve their skills in their tools and workflows to reach customers on increasingly saturated multimedia platforms and try to either compete or collaborate with the artificial beings that will soon occupy them in staggering numbers. The presentation of data and reports must be re-imagined.

We are already moving towards a future without a screen in which more than 50% of the world’s population They adopted audio technology, whether it’s inside their cars, on their smartphones, or more explicitly with their smart speakers. The popularity of the social audio app Clubhouse led to the launch of Twitter Spaces and the relaunch of Facebook Live Audio Rooms.

Data researchers, communicators, educators, and policy makers need to think beyond silent graphic representations of interacting with audiences via new channels in ways that can expand influence, reach, and engagement, or decide to abandon them entirely to providers of disinformation. And corporate reports need to adopt a more interesting format than the 100-page PDF.

Attracting talent is more difficult than ever, and companies need to define a strong employee value proposition for excellence and attract the right candidates. The widely used metaphor of an organization that acts as a machine has propagated a culture of treating employees like machines and persuading individuals to act like the machines that suit them. This new paradigm provides an opportunity to start conversations about how to bring out the best in the human being. Creativity, imagination and compassion to work hand in hand with machine intelligence.

The corporate world became interested in artificial intelligence just before the turn of the century when the IBM supercomputer Dark blue He is best known for defeating world chess champion Garry Kasparov in 1997. The match was the subject of books and movies but it wasn’t the end of the story. After his public defeat, Kasparov had the idea to devise a new form of chess in which humans and computers would cooperate rather than compete with each other. Kasparov called this form of chess “advanced chess“Because it has raised the level of gameplay to unprecedented levels by combining the qualities and beauty of both exemplary tactical gameplay and highly meaningful strategic plans.

conclusion

We are used to thinking that we should spend many years learning how to run our software applications. Our view was limited by focusing mostly on mastering the skills required to communicate effectively with our poorly designed tools.

We are rapidly entering an era where we understand our tools and can go beyond understanding what we want to create to being able to collaborate with us. We need to shift our focus and open our imagination. And it all starts with meaningful conversations.

Hugh McGrory is a media artist and co-founder of sonify.

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