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The word about the real world is those visions of metaverse They fade due to dead ends of satisfactory products and mismanagement of marketing.
Just last week, FacebookExcuse me – deadCo-founder and CEO Mark Zuckerberg Zing had to invest more than $10,000,000,000 in disappointing graphics and exaggerated expectations. And this is just the latest in a long line of ridicule and skepticism. But here’s where the “experts” get it wrong: metaphysics don’t die; Everyone was just looking in the wrong direction.
Bring up the concept of the metaverse in the conversation, and what comes to mind are bulky, expensive VR headsets and virtual hangouts that look like cliched mobile chat rooms. Plus, promising to “escape from the real world” is a lot like walking around your living room blindfolded. In both reality – and Virtual Reality We promised Holodecks and got a discounted version of SecondLife.
But the goal in creating the metaverse is not to create neon graphics, but rather high-quality digital experiences of all shapes and sizes. In fact, Jensen Huang, CEO of nvidiadefines the ideal iteration of metaverse as the “3D Internet” and assumes that the experience will determine user perception and adoption.
So, what will help ensure that the experience is positive? Here are three factors that tech companies, large and small, should consider:
Allow people to use devices they already own
Marketing to a small subgroup makes the cost of acquiring users much higher and reduces the pool of potential customers. While more than 150 million Americans own smartphones, relatively few Americans own VR headsets. Why do companies limit their metaverse offerings to the most obscure hardware users?
The ultimate truth (pun intended) about the metaverse is that the ease User Experience It will drive its success in the short and long term. An experience that is on hand, easily accessible, and simple to take with you will lead to faster adoption by ordinary people, allowing for more innovation in the future. The claim that “the technology What is required to accomplish this feat is years of “unenlightened” preparation; we already have a “gateway to other worlds in our pockets.” Why impose new technology when customers can use what they already have in their hands?
Start in the real world
The best versions of the metaverse will use technology to augment the world we already live in. And that’s why the virtual real estate app ATLAS: EARTH takes off even with Blockchain-based real estate since the beginning of the calendar year. It sits on top of the real world with its real-world location-based gameplay.
People are connected to the place where they work, play and live. So, the players who participate in A virtual world Those who have connections with the real world are more obligated to engage in this virtual reality. why? Because it is not entirely foreign; There’s already built-in connectivity, and they’ve already invested if that’s the real world of their choice. It is a much easier “sell” to get them to extend their current lives than to teach them the mechanics and physics of the “new” world. Spending less time teaching and more time enabling people to participate will pay off with better participation.
Meet the user wherever they are
Big tech companies want to build walled gardens because they make more money for them. But do people want walled gardens? Do they want to leave this reality just to play in the fantasy land of a company? Companies need to understand what people like most about “real world” brands and increase those experiences, not just create an experience to drive revenue and activations.
Take Quibi as an example. It snuffed out tens of millions of dollars from chasing something people clearly didn’t want. At ATLAS: EARTH, we are smart enough to constantly talk to our customers. Tailoring our product according to their needs has enabled us to gain more than one hundred thousand weekly active users while raising only $8 million. Building muscle your way to adoption is neither an answer nor an option. Companies must be authentic in their approach and Understand the needs of their customers and desires.
All this continues to prove that people are indeed eager to enter this virtual world, but this can only be achieved by meeting them wherever they are and increasing their daily lives. The metaverse is not dead or dying – it is thriving. You just need to know where to look.