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The “leaker” gave prolific speeches about iPhone 15 And iOS 17 — but the only problem is that it’s all fake and speculation from a known scam. Here’s what we’ll do about it.
Every site that deals with rumors has a list of who’s right and who’s wrong and who’s just making things up. A series of rumors and slander emerged on Wednesday and Thursday all from the same leak, which is on everyone’s list of the most unreliable sources.
At least, they’re on the list of people who pay attention.
The “leaker” in question, “LeaksApplePro” has an incredibly long track record of fakes and outright lies.
There is no clear origin story, but a clear motive
At this point, we’ve lost track of what the “leaked” event was. However, it came to a head when they said they were in Apple Park while recording a file iPhone 12 It happened at the height of the epidemic.
To prove they’re there, they tweeted a photo of Apple Park. Unfortunately, my Google search is easily reversed as someone else’s image.
As if by magic, shortly after they were caught, they claimed it Tim Cook Then they kicked everyone out of the building because, precisely, they were leaking everything.
And they get 100% of everything they “leaked” during registration, wrong. There was not one valid point.
We’re not the only ones who know that LeaksApplePro is fake. I’ve talked to people in other Apple-focused places, and I know that 9to5Mac And Mac rumors They both think the guy is fake. and Stephen Warwick from iMore spread his thoughts on “LeaksApplePro” earlier on Friday.
Adding to the mound, Mark Gorman hit the batter with two runs. Most recently, he took a second shot on Thursday night.
Beware of any stories you read today about iOS 17. They are based entirely on a troll account known for creating fake information. Very surprised by the reputable sites that cover it. pic.twitter.com/PVQeauqr42
– Mark Gorman (@markgurman) January 26, 2023
But there is still a problem. Much bigger places Camel Or similar sites, not very discriminatory about it. We’ve seen this character’s guess work appear on mainstream media, and it’s put forward as fact.
Business and pleasure from leaks and rumors
People like to conceptualize, theorize, etc. – but that’s not what we’re talking about. These people do not base their predictions on historical trends like the gospel, or release conceptual art as fact.
Apple dropouts come and go. Over the past decade, the half-life of the dropout community has been about 18 months. It burns out, it fades, it gets exposed, the sources burn out, you name it.
There is at least one whole online community that we’re aware of that makes things up, and is happy with phishing sites with fake leaks. And then there are people like LeaksApplePro, who flip Apple Watch Teams from their Twitter account from a questionable company that appears to have defrauded many.
Some people have legitimate sources. Mark Gorman, for example, made a name for himself in this field and was hired bloomberg for his ingenuity. Ming Chi Kuo He takes what he gathers from the supply chain, and does better than most of what he reads in tea leaves.
Katy Huberty did a very good job of evaluating what she had, but she’s out of Apple’s game now.
It gets more shaky after that. DigiTimes He has good sources within the supply chain, but has been completely wrong about timelines or plans for the past five years. For example, for about a year they called what appeared as Pro Display XDRnew iMac Pro – Most likely because it had a processor in the chassis.
Other sources like ETNews and Jeff Pu don’t seem to have a good handle on the information they might have. Most stock analysts, after the fact, tune in to rumors they’ve heard elsewhere and include them in notes to investors which starts the cycle all over again.
And speaking of giant Apple-focused tech media sites like Cnet Buy absolutely everything that floats down the river, including those from LeaksApplePro and the more bubbly people.
What are you going to do about it, AppleInsider?
We’re done using LeaksApplePro, and we’ve been doing that for quite some time. But the problem is in the other places that bite on the hook.
The total concoctions this week should have been starkly obvious to these other places, all of which have roughly 15 times the amount of resources we do, and the powerful companies behind them.
After all, the leaker in question was wrong about everything they said about it iPhone 14 In the summer, it was October from the claim that Mac Pro Launched in November, claimed in January macbook pro It was coming out in March a day before Apple released it with a press release.
And these errors are only in the latter half of the year.
As I’ve said repeatedly in the past, part of CamelThe company’s job is to tell you when something is right. It’s also utter folly to tell readers outside of our usual system when something has caught attention elsewhere.
In the coming weeks, we will be implementing what we call internally a “BS Scale”. We’ll be more clear in our headings and introductory paragraphs where we stand on this issue.
What these will do, however, is clearly mark what we think about the rumor in question before we click. That way, if you want to read it and why we think it’s rubbish, you can.
If you just want to skip the nonsense, you can easily do that too.
All that said, we will get fooled sometimes. Besides the internal evaluation that happens every day, and as part of our year-end rounds, we’ll try to assess what we got right and what we got wrong as it relates to the rumor mill and our editorials.
More on all of this to come.