Discount Tire Showcases NASCAR Rookie of the Year Leading Up to the 2023 Daytona 500
PhoenixAnd January 26, 2023 /PRNewswire/ — Discount Tire, a leading tire retailer and sponsor of NASCAR, will release a three-part documentary series starting with “Defending Daytona” Saturday, February 4, 2023. The series will highlight Austin Cendrickthe driver of the opponent’s No. 2 Ford Mustang, and his experiences as he prepares to defend his title in the Daytona 500 in fl. Promotional teasers will be broadcast https://discountti.re/daytona6 and Discount Tire’s social media channels over the coming weeks, with the broadcast of the first part of the docuseries Saturday, February 4, 2023with subsequent episodes being released Saturday, February 11thAnd Saturday 18 FebruaryBefore the Daytona 500 Sunday 19 February.
“I am honored to be racing again for Discount Tire at the Daytona 500 and for the chance to chase another win at the great American race,” said Cendric, driver of the No. 2 Discount Tire Ford Mustang. “Defending Daytona” highlights the time and dedication it takes for the sport to succeed and the hard work of my team makes it all possible.”
The series features interviews with Cendric, whose father is a chauffeur Joey Logano, and Team Penske executives as he prepares to race and defend this year’s Daytona 500 title. Footage from Cindric’s past races, notable moments in his career, and Penske’s training facility are featured in each episode.
“Fans and viewers are excited to get a behind-the-scenes look at The Road to Daytona with our first-ever documentary series,” said Discount Tire. Kevin Fournier, Director of Marketing and Advertising at Discount Tire. We are honored to support Austin Cendrick Once again this season with the chance of a third race win for Team Penske and Discount Tire.”
To complement this series, Discount Tire is hosting a social media contest where the winner will receive an all expenses paid trip to a NASCAR race of their choice of which Discount Tire is the primary sponsor. In addition, the winner will receive a voucher for a free set of tires from Discount Tire. The competition has opened Saturday 21st JanuaryIt will run until Tuesday, January 31. The winner of the competition will be chosen at random and announced Monday, February 6th. Once a winner is determined, they will be notified of the email used to enter the sweepstakes. For more information about the social media contest and how to enter, follow Discount Tire on Instagram: @tweetTwitter: @tweet And Facebook: @tweet.
To watch the movie “Defending Daytona” and learn more about the docuseries, visit //www.discounttire.com/defendingdaytona.
About tire discount
Discount Tire is a leading independent tire and wheel retailer. Founded in 1960 by Bruce Halle, the company serves customers in more than 1,100 stores in 37 states. The company operates under the brand name Discount Tire in most parts of the United States and American Tire in parts of California. Discount Tire acquired Tire Rack, a tire retailer and direct-to-consumer distributor, in 2021. Treadwell, Discount Tire’s online tire buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver’s unique needs. Discount Tire is the primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series. For more information visit www.discounttire.com.
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SOURCE DISCOUNT PHOTOS